3 Tips To Succeed With Affiliate Programs.

by: shrinivas Vaidya

Dear friends, when it comes to promoting affiliate programs we all follow a certain defined process. We first go to google.com ,type affiliate programs in the search field. When the results get displayed we look for "high paying" affiliate programs. By "high paying" I mean those who pay 25% commissions. Then we visit each and every website listed and join the programs becuse they are free! to join. We put all sorts of banners and text ads on our links page and expect to see a check in our mail box the next morning. Well, I am here going to reveal a very different way of promoting affiliate programs. Let us revise the process one-by-one. Step 1> Search for affiliate programs with your favorite search engine. Look for only those affiliate programs whcich have products which interests you. For example if you are interested in "radio controlled airplanes" then look for such products first. Don't start with promoting "herbal shampoos" or "yoga cd's" just because they pay 40% commissions. Since you already know a little about rc planes it wiil be much easier for you to promote various aspects of the product. So when selecting the affiliate prgram keep in mind the following sequence a)Product which you know about or are interested in. b)Qulaity of the product. To know the quality of the product it is advisavle to buy the product yourself first. c)The organisation associated with the product. Look for the promotional material they are giving to affiliates. This shows the confidence of the manufacturer in their own product. d)Commission structure. Some webmasters provide 2 tier commission structure. Some have a threshhold amout before the affiliates get paid. Here is a nice place to sart with. This is a list which contains 50 affiliate Programs That Pay AT LEAST 50% commissions. Visit http://www.myfriendlyebooks.com/Aff/a1.htm) Step 2> Design a simple landing page to "presell" the product before sending the visitors to actual sales page. Now this step is extremely imporant. Why do you to presell the product ?. This is because this is internet. No one knows you here or has seen you personally. Normally when someone buys from the internet he is going to look for similar 4-5 products before he gets to the final decision. Here if he comes to your affiliate landing page it becomes much easier for him to compare the product you want to promote with similar 4-5 products in the category. The landing page you have designed can have testimonials, which you can borrow from the sales page. It can also contain your own experience about the product. You can use before/after situations for describing the benefits of the product. You can use photographs of yourself using the product successfully. This adds instant credibility to the product you want to promote. Step 3>When the visitors reach your landing page you must have a system to capture their names and email addresses. Because as I said earlier there are many people who look for similar 4-5 products before buying. By capturing email addresse you can "follow up" your subscribers later on using newsletters or product features using email autoresponders. The best way to capture email addresses is to provide a free gift related to the product. This free gift can be an eBook written by you or many webmasters already have an ebook written for the affiliates. SO again this is a very importan tpoint, join only those programs where you will find a decent promitional material already prepared for the affiliates. That's it friends. I hope these words were helpful. I wish you good lick in your affiliate promotional journey Copyright 2005 Shrinivas Vaidya About the Author ------------------------------------------------------------- Shrinivas Vaidya is the webmaster of http://myfriendlyebooks.com To help you start with right affiliate progrmas I have assembled a list of 50 affiliate programs that pay AT LEAST 50% commissions. You can access the listing for fr`ee at the followinf url. http://www.myfriendlyebooks.com/Aff/a1.htm --------------------------------------------------------------

Acne Scars – Cause, Prevention And Treatment

by: Kirsten Hawkins

Acne affects as much as 80% of teenagers and others in their early twenties, while most get out with only a few minor acne scars, some even without any at all; there is also a notable percentage that suffers from acne scars. There are two types of skin problems caused by acne that can be recognized as acne scars, one is the red pigmentation that appears after acne has healed. These contrary to popular belief, are not scars, rather, these are post-inflammatory lesions which occurs as the acne heals, and these can be present for up to 6-12 months. If however the pigmentation that you see lasts longer than the said period, you may be facing acne scars. Acne scars come from connective tissue that the body uses to repair damage done to a certain area. Together with antibodies and white blood cells, they work together to heal the wound. After the healing process, you are left with a scar. Acne scars can develop as long as acne is present, so one good form of prevention is actually preventing acne. However, Acne scars can also be prevented even with the presence of acne. This is done by facilitating the healing of the acne, the faster it heals, the shallower the acne scar will be, making it easier to treat, or may need no treatment at all. There are two dermatologically tested ways to facilitate the healing of acne, one is the use of Tretinoin, it’s a form of vitamin A, which speeds up the skin’s healing and renovation process shortening the inflammation period, thus preventing Acne scars. The other treatment used by most dermatologists for Acne scar prevention is the use of Aplpha-Hydroxy Acids of AHA’s and Beta-Hydroxy Acids or BHA’s. These help the skins remodeling process, with the right concentration and proper application; these can also prevent acne scars. Without the complicated chemicals and difficult dermatological treatments, you can also help prevent acne scars by treating your skin righteously. Avoid sun exposure, this can cause even more skin damage and may hamper the healing process of your skin. Wear sunscreen that has SPF 15 or higher. Picking at scabs never helped either. Never pick on acne as it heals; it interferes with the healing process and might worsen the resulting acne scar. Of course, not even the most rigorous person can prevent acne scar, with the stress of everyday life, facial and other skin problems are really hard to avoid, there are however treatments available for acne scars, here are some of them. Dermal Fillers Collagen or other fillers are injected into the acne scar to raise is just a bit, so that it will be the same level as your skin, these treatments aren’t permanent though. They mostly last 3-6 months and you’ll need additional injections after that. Punch Excision This method is effective for some types of scars. It includes the surgical tool that matches the size of the scar; it can be compared to a cookie dough cutter. This tool cuts the scar out and the remaining wound is then sewed back together. The resulting scar will be unnoticeable, but if it is, it’ll be easier for laser resurfacing to treat it. Other types of this treatment include the use of skin grafts. Laser Resurfacing Laser resurfacing is a very popular and fast treatment for acne scars. Laser resurfacing basically works by burning a measure upper layer of the skin, and then letting it heal, leaving a newer looking skin. However, care must be taken after the procedure; the correct post operative procedure determines the success of the operation. About the Author: Kirsten Hawkins is a freelance writer specializing in skin conditions such as acne and rosacea. Visit http://www.acnesolution411.com/ for more information on acne and acne treatments. Source: www.isnare.com

9 Reasons To Do Joint Venture Deals On eBay

by: Sydney Johnston

eBay is THE most popular home business in the USA, but it's not without its problems. Many have tried to succeed but have failed due to confusion over what products to sell, giant numbers of competitors, copy and picture theft from other sellers and eBay and Paypal that eat into profits. One way to avoid this swamp, though, is to do a Joint Venture with established eBay sellers. This allows a JV partner to build her own mailing list and sell products off eBay. There are multiple advantages to this way of doing business on eBay: 1. The biggest uncertainty for would-be eBay sellers is what products to sell. Sometimes vendors risk large sums of money on untried products, only to lose their investment, become sour and give up. With a Joint Venture there is no risk except for a few hours of time. 2. Since there are no auctions listed on eBay, no one can steal copy or pictures from JV sellers - because there is nothing to copy. In effect, we become invisible - no one even knows we exist and this hidden aspect has many advantages. 3. eBay JVs are usually done with a digital product that can be instantly downloaded. This is great for any entrepreneur because inexpensive autoresponders mean that her entire business is handled via autopilot. Contrast this with the usual way of doing business on eBay which involves mailing dozens, hundreds or even thousands of boxes. 4. eBay and Paypal have lots of rules. It's easy to break some unwittingly, and even the most honest seller does so from time to time. A JV merchant isn't answerable to eBay, however, but only to her customers. 5. A JV seller never directly lists on eBay, thus avoiding eBay and Paypal fees. 6. Successful Powersellers have large numbers of customers and there are lots of administrative details involved. Implementing a sales system can cost time and money because without attention to detail packages won't be mailed in a timely fashion, payments won't be accurate, items will be sent to the wrong buyers, and so on. A JV partner eliminates all of that because all transactions can be funneled through a hands-off system. 7. eBay selling lives or dies through the 'feedback' system. Negative feedback can kill sales instantly and lack of feedback causes buyers to hesitite and choose other sellers. Feedback is totally irrelevant to a Joint Venture seller because she is using the reputation of carefully chosen other sellers. She knows in advance that their feedback is high quality or she doesn't do deals with them. 8. Inexperienced sellers sometimes drag wiser merchants into price wars. In a panic over sales, they foolishly slash prices, beginning a chain reaction that results in bare bones bids that allow no one to make any money. A Joint Venture seller floats serenely above such hiccups in the marketplace. 9. Best of all, a JV seller doesn't settle for a one time sale. She concentrates her efforts on a mailing list of happy customers that she can sell to again and again and again. In this way, not only is she ensuring repeate profits, but she gets paid for creating this list, rather than having to pay someone else for names. With its 147,000,000 registered users, eBay is the best source of targeted, Net-savvy buyers on the web. By putting together Joint Venture deals with established sellers, anyone can add large numbers of qualified buyers to their database efficiently and inexpensively. About the author: Receive the first five chapters of 'How To Do A Joint Venture on eBay' at no cost. http://auction-joint-venture.com

Business Planning for College Students and First-Time Entrepreneurs

by: Dave Lavinsky

More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm. Likewise, more and more individuals are leaving their jobs to fulfill their entrepreneurial dreams. While these ventures may ultimately be very successful (e.g., Google and Microsoft were both launched by students), they face certain challenges in their business plans and capital raising processes. The foremost challenge is overcoming the lack of experience of the management team. A classis chicken-and-egg problem presents itself – the management team has no past company successes to point to, and can’t prove itself unless given the opportunity to launch the business. While this problem is nearly always the case for graduating students, it also presents itself to many entrepreneurs, particularly those who are launching their first ventures. To overcome this challenge, these ventures must represent themselves as having a great team by attracting a stellar management team and/or advisors. By attracting a quality management team, even if the team will not start until after financing, it gives investors that confidence that the plan will be properly executed. It also proves that the entrepreneurs have the ability to “sell” others on their vision. The management team need not be complete before seeking capital, since additional members will most likely be added after capital is raised. For instance, shortly after Google raised capital from Sequoia Capital and Kleiner Perkins Caufield & Byers, Omid Kordestani left Netscape to accept a position as vice president of business development and sales, and Urs Hölzle was hired away from UC Santa Barbara as vice president of engineering. Attracting high-quality advisors builds great credibility since if respected individuals are willing to risk their reputations by taking an advisory position, the venture must have some merit. Advisors can also help with the execution of the business and sometimes will also provide the needed capital. In Google’s case, when no major portal was interested in partnering with or funding the company, Larry Page and Sergey Brin were able to convince Andy Bechtolsheim, one of the founders of Sun Microsystems, to become an advisor and investor. Bechtolsheim contributed the initial $100,000 to the company. Even if the venture is able to attract quality management teams and advisors, it will always be at a disadvantage versus other ventures headed by entrepreneurs who have “been there, done that” successfully in the past. To compensate for this, these ventures must really know their customers, know their market and know their competition. By possessing an in depth knowledge of the external factors that will effect the company’s success, the entrepreneurs can both create a solid business strategy and convince investors that an opportunity really exists. If the opportunity truly exists, then investors know that even if the venture is initially mismanaged, then they can hire additional managers later to put it back on course. In summary, when students or first time entrepreneurs, begin developing their business strategies and plans, they must compensate for the management deficiencies they possess versus established entrepreneurs. By doing this and showing a comprehensive knowledge of their market, these ventures can level the capital raising playing field. Fortunately, these ventures can point to a long list of other successful companies which were launched by students and/or first time entrepreneurs, most notably Google and Microsoft. About the author: GT Business Plans has developed over 200 business plans for clients that have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. GT Business Plans is the sister site of GT Venture Capital

3 Keys To Success With Your Affiliate Program

by: Andy Murray

Copyright 2005 Andy Murray Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes. Joining an affiliate program is a neat way to make money from your users. But just as you can join someone else's affiliate program, so you can set up your own program and invite webmasters to sign up. Here are my top 3 tips to succeed with your own affiliate program. 1. How to attract affiliates One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates. Find complimentary sites - "Complementary" sites are sites that sell products or services that compliment your offers. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate. Find content sites - There are many sites that do not sell any kind of product or service but are mainly content oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates. Finally, there are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories. 2. Classifying Affiliates for Better Management The hardest part of administrating an Affiliate Program is deciding what your affiliates need to help make the sale. But, by carefully categorizing your affiliates, you can easily determine what their needs are and how to accurately meet them. The first step is to pick at least three types of affiliate. Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic. The Second Step is to determine the needs of each type. Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs. If you find that all of them have the same needs, go back to step one and re-think your types. The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type. 3. Safe Guarding Against Spam Any time you run a program where your affiliates rely on other signups to generate profits, you will eventually have a problem with spam. One of your affiliates will inevitably get it into their head to blitz the Web with unwanted garbage. When this happens you need to be ready to take action otherwise it will cost you! Your Internet company can boot you off your server and you can find yourself blacklisted. Not good for business. If you get an email from someone claiming they received spam with your URL, then take it as an early warning. I am not advising you to immediately terminate the affiliate's account, but be sure to contact them to follow up on the complaint. Let your affiliate know you received a complaint and advise them to remove this person from their list. If you only get one or two complaints, it's probably not spam, the complainants might simply have signed up for an email list and forgotten all about it. You will know when one of your affiliates is spamming, because you will get anywhere from 10 to 100 complaints in the same day all regarding the same URL. The best thing to do in this case is to immediately terminate or disable the account of the affiliate URL that was spammed. Running your own affiliate program can become an extrememly profitable venture for your business. You can recruit a HUGE sales force promoting your products for you, and ONLY pay them when you make a sale! Andy Murray is a marketer and publisher writing informative reports to help grow your online business. Get his latest offering "Get Stinking Rich From Affiliate Programs" for FREE by simply following this link: http://www.zerohourmarketing.com/Affiliate-Marketing-Report.htm

8 Dolls That Sell Well on eBay

by: Sydney Johnston

From the beginning, eBay's primary growth came from the collectibles market. There are two basic models for eBay sales: 1. Currently available consumers goods. This is a price- driven model, and although smart sellers can earn above- average prices, buyers are there looking for a bargain and price is the #1 consideration. 2. Other buyers are collectors, looking for one-of-a-kind unique items that they can't locate elsewhere. Here, price isn't as important as it is with consumer goods. The power of this market is obvious because, before eBay and the Internet, most collectors were confined to a local market. Dolls have always been big sellers as eBay collectibles and eight of them are especially strong sellers: 1. The Cabbage Patch Kids began in 1978 and are never "sold". They are 'born' at Babyland General Hospital in Cleveland, Georgia and proud parents pay an 'adoption fee'. The Cabbage Patch Kids were one of the greatest toy phenomenons of the later 20th century. At one time, it was a common sight to see grown women shopping and lunching with their babies in hand. In restaurants, the Kids had their own chairs and were always appropriately dressed for the weather. 2. Precious Moments began in the early 1970s when creator Sam Butcher began drawing the endearing teardrop-eye children as gifts for family and friends. Today Sam's Precious Moments artwork is among the most recognized in the world, and eBay prices reflect this popularity. 3. Madame Alexander dolls were created in 1923. These beloved dolls range from Charlie Brown to babies and children to elegant dressed women to glamorous and famous women like Greta Garbo and Judy Garland. With all the varieties of costumes, a single doll can be a 1920s flapper as easily as a member of the court of Louis XIV. 4. Lee Middleton dolls, according to legend, are so real in appearance that grown men sent for a rescue squad to save "the baby" from a locked car! Mistaken identity is supposedly a frequent occurrence and the dolls have been counted as "passengers" on airplanes and rescued from store countertops to prevent the 'baby' from falling. As one happy owner says, "These dolls are so lifelike it's uncanny." 5. American Girl dolls are loved by millions of little girls (and grown ups, too!) They are not only from different times and places, but are ethnically diverse: Felicity from colonial Virginia; Josephina from the 1830's in New Mexico; Kirsten is "a pioneer girl of strength and spirit growing up in Minnesota in 1854"; Addy is alive in the 186o's, having escaped from slavery with her mother; Samantha is "a bright Victorian girl living with her wealthy grandmother in 1904"; Kit is growing up in 193os, during America's Great Depression; Molly lives in the 1940's while her dad is away at war; Kaya is a Nez Perce Indian living in the northwest. 6. Hasbro dolls are one of the products of the gigantic Hasbro company, who claim to have been making toys for eight generations, including famous games like Monopoly, Scrabble and Clue. 7. Bratz dolls, unlike older dolls like Madame Alexander and Cabbage Patch Kids, have no long history as favorite toys or collectibles. Nevertheless, their price has astonished eBay sellers and the Bratz collection was one of the 'super hits' of the 2003 holiday season and sales have been strong ever since. 8. And, no surprise, Barbie is the best-selling doll on eBay. Since Mattel has recently announced that Ken and Barbie will no longer be an "item", dolls from the 'good old days' when the name "Barbie" was rarely heard without 'Ken', will inevitably become more valuable. Anyone who loves and understands the doll market, can do very well selling dolls on eBay. They've been strong sellers for the 10 years eBay has been in existence and are almost certain to remain popular for years to come. About the author: Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby. http://www.auction-genius-course.com

Acne Scars – Cause, Prevention And Treatment

by: Kirsten Hawkins

Acne affects as much as 80% of teenagers and others in their early twenties, while most get out with only a few minor acne scars, some even without any at all; there is also a notable percentage that suffers from acne scars. There are two types of skin problems caused by acne that can be recognized as acne scars, one is the red pigmentation that appears after acne has healed. These contrary to popular belief, are not scars, rather, these are post-inflammatory lesions which occurs as the acne heals, and these can be present for up to 6-12 months. If however the pigmentation that you see lasts longer than the said period, you may be facing acne scars. Acne scars come from connective tissue that the body uses to repair damage done to a certain area. Together with antibodies and white blood cells, they work together to heal the wound. After the healing process, you are left with a scar. Acne scars can develop as long as acne is present, so one good form of prevention is actually preventing acne. However, Acne scars can also be prevented even with the presence of acne. This is done by facilitating the healing of the acne, the faster it heals, the shallower the acne scar will be, making it easier to treat, or may need no treatment at all. There are two dermatologically tested ways to facilitate the healing of acne, one is the use of Tretinoin, it’s a form of vitamin A, which speeds up the skin’s healing and renovation process shortening the inflammation period, thus preventing Acne scars. The other treatment used by most dermatologists for Acne scar prevention is the use of Aplpha-Hydroxy Acids of AHA’s and Beta-Hydroxy Acids or BHA’s. These help the skins remodeling process, with the right concentration and proper application; these can also prevent acne scars. Without the complicated chemicals and difficult dermatological treatments, you can also help prevent acne scars by treating your skin righteously. Avoid sun exposure, this can cause even more skin damage and may hamper the healing process of your skin. Wear sunscreen that has SPF 15 or higher. Picking at scabs never helped either. Never pick on acne as it heals; it interferes with the healing process and might worsen the resulting acne scar. Of course, not even the most rigorous person can prevent acne scar, with the stress of everyday life, facial and other skin problems are really hard to avoid, there are however treatments available for acne scars, here are some of them. Dermal Fillers Collagen or other fillers are injected into the acne scar to raise is just a bit, so that it will be the same level as your skin, these treatments aren’t permanent though. They mostly last 3-6 months and you’ll need additional injections after that. Punch Excision This method is effective for some types of scars. It includes the surgical tool that matches the size of the scar; it can be compared to a cookie dough cutter. This tool cuts the scar out and the remaining wound is then sewed back together. The resulting scar will be unnoticeable, but if it is, it’ll be easier for laser resurfacing to treat it. Other types of this treatment include the use of skin grafts. Laser Resurfacing Laser resurfacing is a very popular and fast treatment for acne scars. Laser resurfacing basically works by burning a measure upper layer of the skin, and then letting it heal, leaving a newer looking skin. However, care must be taken after the procedure; the correct post operative procedure determines the success of the operation. About the Author: Kirsten Hawkins is a freelance writer specializing in skin conditions such as acne and rosacea. Visit http://www.acnesolution411.com/ for more information on acne and acne treatments.

Affiliate Programs Worthless for 80% of Affiliate Market

by: Mike Banks Valentine

No doubt you’ve heard of the 80/20 rule – which states that 20 percent of affiliates generate 80% of affiliate income, and conversely, remaining 80 percent of affiliates generate only 20 percent of all income for most affiliate programs. There are ten basics that will put your affiliate marketing in the top 20 percent of affiliate earnings. Ten suggestions that will transform your affiliate income from a trickling creek that barely covers your hosting fees, to a roaring river of extra disposable income. TOP AFFILIATE MARKETERS DO MOST OF THESE TEN ITEMS 1.Top affiliate marketers cloak web site links Cloaking affiliate links should not be necessary, but is. Oddly many site visitors refuse to visit your links if they see an affiliate code appended to the URL when they hover their mouse over a link on your web page. Sometimes they will type the affiliate domain directly to the browser address bar while removing your affiliate ID from the URL. To short circuit this odd behavior, simply cloak the URL. How? Visit this Link Tool: http://WebpositionAdvisor.com/tools/link_cloaker.php 2.Top affiliate marketers write & distribute articles Writing articles about your market niche is essential to gain reputation as an expert in your field. But the biggest benefit comes not just from writing those articles, but from having those articles published by other web site owners and ezine publishers. Your article gains you both reputation and links from other web sites from the resource box appended to the end of each article. Here are major article distribution sites. http://yahoogroups.com/group/free-content/ http://groups.yahoo.com/group/aabusiness/ http://www.goarticles.com http://www.ideamarketers.com 3.Top affiliate marketers focus on a market niche Filling a web site with content reflecting a narrowly focused product or service niche is a well known method of gaining web traffic in your area of specialty. An excellent resource that can help you determine relevant and focused areas to fill your site with is called NicheBot. They offer innovative tools to research and pinpoint market niches for your web site based on the WordTracker Database and Google. http://www.nichebot.com 4.Top affiliate marketers use autoresponder series Autoresponders are incredibly valuable tools that allow you to send a timed series of email messages to those that sign up for them. Most often those autoresponders are sent through a third party provider. Some of the top providers are Sendfree.com and aweber.com, for a tutorial covering autoresponder basics, visit: http://website101.com/email_e-mail/email_autoresponder_basics.html 5.Top affiliate marketers create web pages to pre-sell Creating either testimonial pages or review pages that discuss and pre-sell the product or service you are affiliated with is the best method of getting increased orders for your chosen affiliate programs. Many programs actually provide either an article or recommended text to sell their products for you and allow reproduction of those articles with your links embedded. 6.Top affiliate marketers gather email addresses The best affiliates collect email addresses on their web site by offering free reports via the above mentioned autoresponders or by giving away ebooks or through newsletter signup forms. The best use all of these methods or more to build their list of email addresses. This also allows you to contact potential customers that would otherwise never see your site again after clicking away to the affiliate program web site. 7.Top affiliate marketers advertise SOMEWHERE Depending on your market niche you should advertise using PPC and/or ezine advertising. Some categories of Pay-per-click can be prohibitively expensive, but advertising somewhere is all but mandatory to gain substantial additional traffic to your site. There are some great bargains in ezine advertising and some less popular PPC engines other than Yahoo’s Overture and Google’s Adwords. Try 7search, Kanoodle and FindWhat for lower Bids than the big boys of PPC. 8.Top affiliate marketers optimize for search engines Search engine optimization is becoming more complex as more and more webmasters participate, but the basics applied to your site can increase visibility dramatically over time. The most critical of the many SEO techniques is to use title tags that reflect individual PAGE content. Many webmasters write a master title tag and apply that site-wide. This is the worst thing you could do for search engine ranking. Learn more SEO: http://SearchEngineOptimism.com/SEO_Tutorial/ 9.Top affiliate marketers give away ebooks or freebies Everyone knows by now that giving something away is a great traffic generator and allows you to gather email addresses to allow contact of potential customers at a later date. This strategy is employed by EVERY successful web-based company at one time or another. Think of all the free things YOU have collected online over time. Screensavers, software, ebooks, discount codes, toolbars, white papers. They work! 10. Top Affiliate marketers have their own mailing lists The best of affiliate marketers have their own newsletter or ezine and gather email addresses on their site to build their list of subscribers. Having this list allows regular contact with potential customers interested in your site, your product and your market niche. If you don’t write your own material or think you can’t produce weekly content, there are hundreds of authors out there that will gladly product articles for you. The article distribution lists provide free content and ghost Writers provide high quality content for a fee. If you implement ALL the above techniques, you are guaranteed to become one of the top affiliate marketers on the web. Then you can create your own product telling everyone how YOU did it, create your own affiliate program and have hundreds of us selling for you. About the Author ------------------------------------------------------------ Mike Banks Valentine operates WebSite101 where you can learn more through an extensive Affiliate Marketing Tutorial http://WebSite101.com/Affiliate-Marketing/ Want more details on how to become a top affiliate marketer? http://WebSite101.com/pam.html their sales letter is cheesy their product is so good I wrote them a testimonial! Buy it! ------------------------------------------------------------

Business Plan

by: Greg

A is a short brief that explains how a business owner, director or entrepreneur plans to orchestrate an enterprising effort that carries out the actions that are necessary in order for the effort to succeed. Basically, a business plan is the written description of a business’s business model. Those involved in the planning process and management are the most likely to use a business plan. Business plans are also used when approaching potential lenders or investors that have an interest in a particular business venture. There is a great deal of subject matter that is addressed in a business plan including a number of sub-plans. There are a number of business plan models that can be used to create a new business plan from or there are software options like the Business Plan Pro 2004. If a business is not using a business plan software program, they will most likely follow what is considered to be a typical business plan format. About the author: Business Plan A business plan is a short brief that explains how a business owner, director or entrepreneur plans to orchestrate an enterprising effort that carries out the actions that are necessary in order for the effort to succeed. Basically, a business plan is the written description of a business’s business model. Those involved in the planning process and management are the most likely to use a business plan. Business plans are also used when approaching potential lenders or investors that have an interest in a particular business venture. There is a great deal of subject matter that is addressed in a business plan including a number of sub-plans. There are a number of business plan models that can be used to create a new business plan from or there are software options like the Business Plan Pro 2004. If a business is not using a business plan software program, they will most likely follow what is considered to be a typical business plan format. Most business plans will begin with an executive summary that describes the basics of the business model as well as comprehensive explanations for the scheme of the plan. Next, the business plan will move into the background of the plan with a brief history of the company especially if it a newer company and background information that includes how long the company has been in business, the current number of employees, annual sales figures, the location of all the business’s facilities and a complete description of the business ownership. Next, most business plans will detail what will be involved in their marketing efforts including the competitive environment, customer priorities, product, pricing and promotion strategies as well as the distribution strategy. The explanation of production and manufacturing should include all work procedures as well as production facility requirements, inventory requirements, equipment needs and fixed cost apportioning. Finance details the source of all funds, anticipated returns, a formal monthly cash flow statement and a list of all existing loans and liabilities. Human resources points out where responsibilities are assigned, training that will be required, necessary skills, union issues, salaries and new hiring information. Other areas that may need to be covered depending on each individual situation can include legal strategies, product research and development, marketing research and any inter-company workings. For those who feel that they cannot complete a business plan on their own or simply don’t have the time that is needed to put together an effective business plan, there are some software options like the Business Plan Pro 2004. The Business Plan Pro creates a complete and professional looking business plan that is sure to clarify the workings of a business and impress those who see it for understanding and funding purposes. The Business Plan Pro 2004 provides preformatted tables, color charts and graphs, graphic forecaster, built-in formatting, Power Point templates and a great deal more. By using software like the Business Plan Pro 2004, the user is guaranteed to have an impressive and professional looking business plan to present to people of import. About The Author Greg is the webmaster and owner of " Best-Business-Plan-Tips.com" and has been researching and reporting on Business Planning for years. Click Here ==> http://www.best-business-plan-tips.com/

Acne Program - Step 9 Protein and 0ther Food to Eat

by: rudy silva

Eating the right kind of food is what can give you a strong immune system and help you prevent sickness and all kinds of skin blemishes including acne. Here are some of the foods that can help you overcome the acne on your face or throughout your body. Protein Eating excess meat is harmful to your health. Eating too much meat, more than 2-4 ounces per day, has been found to contribute to narrowing of the arteries. If you do physical labor and are involved in a lot of movement in your work, then you should eat more than 2-4 ounces of protein per day. Just make sure that the meat has a minimum of additives and preservatives. Remember, meat is high in saturated fat, which blocks the activity of EPA and DHA, which produce prostaglandin and control the activity of your hormones. Meat and bread is a big contributor to creating constipation. Meat is difficult to digest and many times it will get into the colon partial digested. This condition benefits the bad bacteria and allows them to dominate the colon and create constipation. Because meat and bread have little fiber, they move slowly in the colon, which leads to constipation and eventually to some type of colon inflammation. Bad bacteria, decaying meat and other undigested food contribute to the build up of toxic matter in the colon. This is the type of condition you should try to avoid, if you have acne. You need fecal matter in the colon to move regularly and out the rectum, otherwise, toxic matter will build up and end up in your blood stream Here are the grains you should be eating: * Brown rice - contain many amino acids that help rebuild skin tissue * Whole grains - contain folic acid, magnesium, and vitamin E, B vitamins, minerals, and fiber * Oats - use them in the morning with honey or raisins. Oats have an anti-inflammatory effect on the skin and help to keep you regular. Seeds and nuts * Almonds - Almonds contain protein, the B vitamins, calcium, iron, potassium, magnesium, and phosphorus. Use them as a snack. These small nuts help to build muscles and tissue. * Flax seeds - These seeds are known for containing plenty of omega 3 oil, an essential oil for life. They also contain fiber when used ground up and put into smoothies. Omega 3 is also an anti-inflammatory oil, which is good for acne. * Pecans - This is one of the good nuts to eat. It contains Vitamin A, B's, C, calcium, iron, phosphorus, and potassium. Use them as a snack. * Pine nuts - these nuts also one of the best to eat. They contain vitamin A, C, B's, protein and iron. * Sesame seeds - They are high in calcium, phosphorus, and potassium. They are helpful in relieving various skin diseases such as acne by reducing the swelling. * Sunflower seeds - These seeds should be used as a snack. They are high in protein, calcium and vitamin A. They provide nutrients for building the whole body and are good for dry skin. All of these nuts and seeds should be eaten raw. Heating and other processing will kill the life force of the nut or seed and also reduce the quantity of the vitamins and minerals. Eat these nuts and seeds as snacks. Sesame seeds, sunflower, and flax seeds can be put directly into your blender as you make your smoothies. Rudy Silva has a degree in Physics and is a Natural Nutritionist. He is the author of Constipation, Acne, Hemorrhoid, and Fatty Acid ebooks. He writes a newsletter call "natural-remedies-thatwork.com." More acne hints and information on his acne e-book can be found at: http://www.acne-remedies.for--you.info

7 Tips for Selling Expensive Collectibles On eBay

by: Sydney Johnston

Recently, a friend asked me to help her brother sell his collection on Lladro glass figurines on eBay. These are expensive glass collectibles and I knew nothing about them - but I don't have to. The principles for selling expensive collectibles on eBay are the same, regardless of what is being sold. Obviously, like any eBay auction, the seller must have a powerful listing with great pictures. This is always true regardless of what the merchandise is. Expensive collectibles offer splendid opportunities, but also need special precautions. 1. Price: decide the lowest amount you will accept for each figurine and set that price as a reserve. Then make your opening bid absurdly low - yes, absurdly. Example: if you will accept $1,000 - make your opening bid $25. There is no risk in this, because you don't have to sell unless the bidding reaches $1000, but the low price attracts buyers, (assuming there is demand, of course). Looking at completed eBay auctions allows us to track prices, Again and again we learn that starting the price where the seller hopes it will end is not a wise tactic. For instance, a seller wants to get $750 for his figurine. An opening bid of $750 won't attract nearly as many buyers as an opening bid of $25 and - surprisingly - the lower bid almost always gets higher prices. There is some psychology at work with the cheap price. It may not make logical sense, but it's the reality of life on eBay. 2. Devote space in your auction listing explaining how you will pack your item to ensure safe transit. This is critically important because in the back of every buyer's mind is the dread of receiving a package that rattles. A collectibles buyer will inevitably be thinking of the hassle she will have to go through - and the possible loss of purchase price - if her item is broken. She needs to know that the seller has carefully considered this issue and has a solution. 3. For the protection of both of you, insist that the buyer pay for appropriate insurance. Don't allow this to be an option. You definitely do not want the liability of a broken collectible that costs hundreds of dollars. In fact, if a customer objects to paying for insurance, this might possibly be a red flag. A genuine collector is very eager to add to her collection and wants her figurine to be protected. 4. We can safely assume that every Internet buyer has heard stories of fraud on eBay and elsewhere on the Net. Therefore, anything you can do to prove the authenticity of your collectible is well worth your time. Is there a marking on the bottom? Do you have the original box or other container? Does it have a label? Is there a certificate of authenticity or an appraisal by a respected organization? If the answer to any of these is "yes", then be certain to emphasize your authenticity in your auction. Taking pictures of your proof is especially effective. 5. I don't suggest offering a guarantee except in the most general way - that is, you, the seller, are telling the truth about the product. Anyone bidding on a collectible is knowledgeable and therefore they know what they're buying so there should be no reason for a return. If someone expresses dissatisfaction and mails your merchandise back, there is every likelihood of it being broken. You do not want the hassle of trying to collect on broken merchandise or putting yourself into a litigious situation with someone who refuses to believe that the collectible was broken via return shipping. Also, you don't want to take a loss on your eBay fees, which might be substantial if the price is high. 6. With a really expensive item, always offer the option of an escrow service - at the buyer's expense, of course. They may not take want this service, but make certain they have the option. You, of course, know that your merchandise is legitimate, but the buyer isn't so certain. eBay recommends an escrow service that is available to all members. 7. If you're willing to ship worldwide, you need to take special steps to protect yourself. In the US we have AVS (Address Verification System) which offers some protection. A very large portion of the fraud suffered by buyers occurs outside the United States and you are justified in protecting yourself. Losing the purchase price on a $5 item isn't such a big deal - but a $1,000 collectible absolutely does matter. Your bank can advise you on the time it will take to verify foreign funds. Be certain to let any prospective buyer know in your auction that there will be a delay if they are outside of your country. Do not let your merchandise out of your hands until you are sure! If you follow these 'rules', the chances of selling your expensive collectibles at the highest possible prices will be greatly increased. About the author: Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby. http://auction-genius-course.com

Before the Business Plan

by: Ellen Zucker

Purveyors of conventional wisdom would have you believe that the very first thing you ought to do when setting up a new business is to create a business plan. It doesn't matter whether you are selling odds and ends on eBay from your living room or something larger and more complex, Business plans are excellent and necessary. Far too few of us self-employed and freelance people use them. They force us to spell out our objectives. We have to assign numbers to our expectations and assign a time-line to our goals. They become our roadmap and keep us on track. But I suggest that you can't make a business plan that is worth anything until you've done your homework. And that means knowing what you want to do and how you want to do it. And determining that there is sufficient demand for your product to generate enough income to cover your costs and allow a profit. In other words, before the business plan comes research. If a body of knowledge already exists, it makes sense to tap into it and save yourself some work. The US Bureau of Labor Statistics and other such sources, for example, publish a great deal of demographic information. Some of it is very useful. But it is also likely that as a creative sole-proprietor, meaningful statistics don't exist about your specialty. Many micro-businesses target a very specialized niche. And many owned by creative types exist to sell a product or service that don't follow well-worn prototypes. It is particularly difficult for such people to find meaningful published data. If you fall into these categories, you'll have to generate your own information. Don't limit your research to purely business data. You are building a life as well as a business. Are the demands and conditions of your proposed business compatible with the life you want to create? For example, illustrators often work on short deadlines - meaning that sometimes they have to work far into the night to complete a project on deadline. Plus, some clients are demanding and some do not pay on a timely basis. After all of that, can you still "love it" enough? Or, maybe your business is such that sales fluctuate during the year. How will you make it through the lean months? Can you handle the uncertainty of a fluctuating income? So, how do you find information? First, if other people provide services similar to yours, talk to them. You will gain a lot of information quickly. Their answers to your questions will save you a lot of legwork and open your eyes to factors you may not have considered. Try to talk to at least five or six people so you can get a range of viewpoints. You can find them through trade associations, schools, word-of-mouth. If the locals are reluctant to share information - perhaps because they see you as direct competition - look for similar people in a different locale. Second, create the information you need. Mimic and simplify what large businesses do. Reduce their methods down to a level that is practical and affordable. For example, perhaps you want to survey potential clients and customers to get feedback. If you are a creating a micro-business on a shoe-string, it may not be affordable nor practical to commission a focus group. But you may be able to speak to potential targets informally or use direct mail to send a simple survey. Eventually you'll have to 'put your toe in the water.' Try it out in a small way - so you won't lose much if it doesn't work - and observe the results. Then experiment and modify as needed. Once it works to your liking you can plunge right in. This approach, known by the technical term "trial and error," can be applied to any facet of your business. After all, even the largest producers test market new products before rolling them out. Put some parameters around your efforts. Decide, in advance, how much time you want to allow and how much you want to budget. Then test, test, test. Use trial and error for every aspect of your business. Experiment with different ways of packaging your services, different rates and prices, different types of marketing, etc. You'll soon find that certain approaches work better than others. Eventually your experience and data will suggest viable strategies. And then you'll be ready to create your business plan. About the author: Ellen Zucker has been successfully self-employed for over 10 years. Self-Employment 101... It's about making a living and creating a life! http://SelfEmployment101.com

"Affiliate Programs to Avoid"

by: Rosalind Gardner

Affiliate Programs to Avoid Copyright 2003 (c) Rosalind Gardner, All Rights Reserved. As an affiliate marketer of Internet dating services, I'm always on the lookout for good quality dating sites and products to offer my single visitors. Merchants help me out when they let me know about their new products and affiliate programs. I was therefore thrilled when one of my friendly affiliate competitors got in touch to tell me that he'd started his own Internet dating service and affiliate program. Having launched a community membership site myself last year, I could fully appreciate the huge amount of time and money my friend had invested to develop this new site. He was justifiably proud of his accomplishment and I was excited by the prospect of having a product to promote that would benefit everyone - my customers, my friend and myself. Unfortunately, it didn't quite work out that way. The first stumbling block was the low commission he offered. His top rate was 30%, with no commissions on recurring sales. This puzzled me. As an affiliate marketer of dating programs, he should have been aware that new sites offer at least 50% on new and recurring sales to entice good affiliates to sign up. If commissions on recurring sales are not offered, then the rates on new sales should be increased to between 70 and 100 percent. In most cases, his affiliate program would have struck out for me at that point. However, as this was my friend's site, it occurred to me that perhaps his product was so unique that the potential for high volume sales might offset the lower commission. Hoping for the best, I continued my review. When I got to the site, the first thing I noticed was '6 registered members' prominently displayed at the top of the homepage. That normally wouldn't be a problem, except for the fact that my customers are looking for friends and soul mates. If I send them to a site where there are only six people to meet, they'll likely be disappointed. Worse, by wasting their time, they lose trust in my judgement and then I will lose them as customers. That's not good. My customers are literally my bread and butter. Giving them what they want and expect is how I stay in business. Paying for traffic that I send to a merchant site where there is nothing to buy, will put me out of business. (This is how a membership site should be structured. When starting a dating service, the merchant pays for advertising to bring people to their site. To entice visitors to sign up as members, he will initially offer his services for fr*ee. When the database is large enough to attract paying customers, the affiliate program manager then invites potential affiliates to join their program.) Although my friend's program had already struck out for my customers and me, I was still curious, so I kept on looking. Next I clicked on a link labeled 'Dating Resources'. Expecting to find Internet dating tips and advice, I found links and banners pointing to Lavalife, FriendFinder and other affiliated dating sites instead. When I asked him about placing affiliate programs on his site, my friend said he simply wanted to supplement his income until the dating service got *rolling*. I can understand his motivation. However, what he doesn't understand is the concept of customer 'hijacking'. As an affiliate, you pay good money to get visitors to your site. You presell your merchants' products and expect the merchant to honor their end of the bargain by making the sale and sending your commission check. You don't pay for the merchant to send YOUR customers to THEIR affiliated merchants. I didn't need to look any further. I told my friend that I would hold off on signing up and why. Fortunately, he understood and has already alleviated some of the problems I mentioned. Knowing when NOT to sign up for an affiliate program can sometimes be a tough call. However, you can simplify the process considerably. Put yourself inside your customer's head. If the product won't work for them, the program strikes out. Simple as that.

7 Simple Steps To Profit Without Your Own Product

by: Clifford Mee

Copyright 2004 Clifford Mee Most people do not succeed on the internet because they are selling products no one desperately wants. If you want to be truly successful sell only things that people really really really want to buy! Sounds simple? It is. You only need to find out what people desperately want and then give it to them. Unfortunately most people online (and offline) are ignoring this basic fundamental law to sales success. So without further ado, just follow this 7 step system to profits even if haven't made a dime online yet.... 1. Go to Ebay's 'Hot Item Forum' and find out what products and services are selling well. 2. Find a local wholesaler who sells the products or services that are selling well on Ebay who doesn't already sell on Ebay (most won't be) 3. Ask them, "If I was able to move X amount of units of your product, what percentage of your profits would you share with me?" 4. If they are interested and are willing to give you a decent share of their profits, get them to sign a Non-Disclosure Agreement and a Joint Venture Contract. They are both simple documents that you can find and download from the Internet. 5. Arrange shipping with the company. Ask them to dropship the products to the people who have purchased from you on Ebay. (If they won't do this get them to ship pallets of the product to you for you to do the shipping.) 6. Get them to provide you with a complete list of their in-stock inventory. You'll then be in a position to offer related products to any ebay customers who purchase from you as extra backend sales. Just make sure you agree a good profit percentage on each backend product with the company. 7. Advertise the products on Ebay and rake in the cash. If you are a complete Ebay newbie or you have very limited time, go to the 'Easy Trading Assistant' homepage to do the selling for you if necessary. This is a proven, simple, elegant formula for anybody with a few spare hours a month to make good profits online. It requires zero technical knowledge and even a complete newbie can get started immediately. It only requires some surfing of Ebay & the Internet followed by a few phonecalls to some wholesalers. The rest is child's play. In fact you can even use the Ebay Trading Assistant to do the selling for you. (They would take a small cut of course). Remember on Ebay the shipping cost is a standard extra that the bidder pays, so you should have no problem negotiating with the wholesaler a fair price to do the shipping for you. The most important factor to increasing your income is to launch what I call your own little 'oil wells' which bring you in cash like clockwork. The above system shows you how easy this is to do. A fantastic resource for this simple system is available at http://www.hotitemfinder.com/cliffsfriends About the author: Clifford Mee is an author, internet marketer, hypnotist and success life coach. If you want to discover little known 'battle tested' strategies to persuade more customers to spend more money more frequently, then please visit his main website at http://www.marketingpersuasion.com

Acne Program - Step 8 Vegetables to Eat and Drink

by: rudy silva

Eating and drinking vegetables is necessary for good health and for keeping your skin free from acne. Most people don't eat enough vegetables and seldom drink their juices. Here is a list of vegetables and their juices that you need to eat and drink daily to help eliminate your acne. Vegetable juices Vegetable juices are absorbed quickly into your bloodstream. As a result, your cells are quickly provided with nutrients that feed them and that wash away waste. Vegetable juices give you the opportunity to get quick relief from various body conditions such as acne, skin disorders, and constipation. Eating and drinking vegetables provide you with minerals and nutrients that build your blood, tissue, bones, and cells. It is minerals that build every part of your body. It is minerals that keep your body's pH at the required level. It is minerals that keep your body alkaline by neutralizing body acids. Concentrate on putting minerals into your body by eating and drinking plenty of fruits and vegetables. Carrot apple juice Drink carrot juice every day. I like drinking carrot juice mixed with apple juice. My stomach can handle this combination better. Carrot juice contains many vitamins and minerals. It is high in beta-carotene. Carrot juice will enhance your skins health and help you eliminate acne. Carrot, spinach, and apple juice A combination of carrot, spinach and apple juice is a powerful drink for cleaning the colon, relieving constipation and improving your skin conditions. To make this drink, juice 3-4 carrots and a bunch of spinach. Then add juiced apples to make this drink more drinkable. Vegetables The word phytochemicals is used frequent here. Phytochemicals are all of the chemicals that exist in vegetables and fruits. There are so many phytochemicals that scientists have yet to investigate and learn about all of them. Here are the vegetables that you should be eating the most of, so you can support the cleansing of your face and eliminating acne. * Carrots - contain a rich source of vitamin A-like carotenoids. These phytochemicals have been shown to enhance the health of skin and repair it when it is damaged. * Cabbage - helps to detoxify the body of harmful chemicals from the air and food additives. * Celery - helps to reduce nervous tension. It contains many minerals that help to neutralize body acid waste and is high in fiber * Cucumber - helps to reduce acne problems because it is high in silicon and sulfur. It is also a diuretic which helps flow more water through the kidney to clean out your blood * Broccoli - is rich in beta carotene, a precursor to vitamin A, which is good for the skin * Garlic - is a natural antibiotic and will help relieve skin bacterial infections * Green pepper - The nutrients in green peppers are good for liver health and constipation. Its minerals are good for neutralizing acid waste. * Radishes - help to digest your food. Good digestion is necessary to avoid constipation and to keep the liver and pancreas strongSprouts - provide plenty of vitamins and minerals, which help to reduce body acids * Watercress - helps to prevent vitamin and mineral deficiencies at the skin surface. It provides Vitamin A, B1, B2, C, iron, manganese, copper, and calcium. Look this list of vegetable over, make a list of them, and head for your favorite store, or farmers market. Concentrate in eating and drinking these natural products and you will see results in your health and a decrease in your skin disorders. Rudy Silva has a degree in Physics and is a Natural Nutritionist. He is the author of Constipation, Acne, Hemorrhoid, and Fatty Acid ebooks. He writes a newsletter call "natural-remedies-thatwork.com." More acne hints and information on his acne e-book can be found at: http://www.acne-remedies.for--you.info

Auto Insurance Rates

by: Sher Matsen

will vary depending on the insurance agency, your driving record, and the type of insurance you are looking to purchase. I you are looking for affordable car insurance or truck insurance then read on.

There are ways to reduce your premiums without giving up coverage. One of the easiest things to do is get auto insurance rate quotes online. This will allow you to comparative shop stress free.

Raising your deductibles is the easiest way to reduce your rates. The higher the deductible, the lower the premium will be. The deductible is the portion you will have to pay in the event of accident, before your insurance coverage steps in. It’s important not to carry a deductible that’s more than what you are able to pay. Your insurance company will not honor its portion of the claim until you’ve paid your deductible. However, the higher your deductible the lower your premium cost will be, so you need to find a

Always remember to ask your insurance broker for any available discounts. Quite often we forget to ask and they don’t seem to volunteer the information. A clean record on the current policy for a certain period of time, having your homeowner's coverage with the same insurer, taking a defensive driving course, having an accident free driving record, and having an approved anti-theft device will reduce your auto insurance rates.

The type of car you drive can also reduce your rates. Stay away from cars that have a high class rating. Rates vary among the different makes and models of vehicles. The different rates are based on the risk of accident, cost to repair, higher theft rates for a particular model and replacement costs such as with a new vehicle. So be sure your vehicle isn’t going to be in a category that increases your rates too much.

A safe driving record consisting of no accidents and no traffic violations will get you the most substantial discount. Most insurance companies are very good at recognizing good driving habits. These are the drivers they want to insure because their risk is much lower.

If the car is old and not very valuable, comprehensive insurance is probably not worth buying as it can quickly add up to more than you’d ever receive in the event of an accident. You can save up to 20% by eliminating collision insurance. You may want to opt not to carry collision insurance as well which can save you and additional 20%.

Check around to make sure you are getting the best auto rates you can. Online auto insurance shopping has taken the guess work out of buying insurance and you can very quickly see if you are being hosed. So if your insurance is coming due now is the time to start shopping!.




About the author:
Sher from The Auto Insurance Center has been serving customers for over 20 years. Please visit us at http://www.all-auto-insurance.com/

7 No Cost Tips to Market Your Business

by: Kathleen Gage

7 No Cost and Low Cost Tips to Market Your Business
by Kathleen Gage

Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.

Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns.

Some of my successes have included:

- Before my last book was published I pre-sold over $8,000 in books
- Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One company used my strategies for a career expo and made over $180,000 in consulting fees
- One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program

I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results.

People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented.

With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales.

1. Business Cards
Business cards are often one of the most underutilized tools in one’s marketing.
Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.

Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.

Creatively distribute your card. When you eat out you can leave one with the tip.
If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.

When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.

2. Send a picture
A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.

Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days.

For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer.
Chances are very good the picture will be displayed proudly for friends and family to see.

A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look.

3. Associations
Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available.

A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.
Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website.

In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication.

They may also welcome you writing an article for their publication or website.
This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility.

Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing:

-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories

In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary.

4. Committee Involvement
Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.

5. Contests and drawings
Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly.
You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of business.
Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity.

6. Cross-promoting
Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination.

This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone.

7. Bonuses
Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase.

Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.





About the author:
About the author
Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com

$27,817 Monthly With Affiliate Programs

by: John McLaren

I still remember thinking that promoting Affiliate Programs was a waste of time. Until I started making a small fortune.

At the end of 2004, I started some time exploring the concept of promoting affiliate programs through pay-per-click search engines. I knew of some Internet Marketing gurus who were claiming you could make thousands of dollars every month. But I was skeptical. I remember thinking, “I know what these guys are about. They just want to sell more books.”

But I decided that at least it was worth a look. The concept is quite simple. Choose a product – and one that has an affiliate program, of course. Set up an advertising campaign at a PPC search engine like Google and choose how much you want to pay per click. Write a three line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission.

So I looked. And thought about it. And looked some more. I was still very uncertain about the whole concept, but I finally decided to test for myself whether it could really work. And since I knew I’d be spending quite a bit of money on advertising clicks, I felt it was well worth investing in a book so I could learn from more experienced marketers how to maximize the profitability of my campaigns.

As my business grew over several weeks I purchased and read several ebooks. By far the best I read was Chris Carpenter’s Google Cash ( http://tinyurl.com/6gdaq ). His approach is genuine, down-to-earth, and he explains very clearly how to build your own affiliate marketing business. And importantly, he makes a fortune doing what he explains in the book.

I started by testing 20-30 campaigns on various products. Most of them were unsuccessful, but I expected that from what I had been reading. I would test a product, and if it didn’t work, I would drop it quickly. The key with this business is identifying the affiliate products and campaigns that are successful. Once you find one that works, the money starts rolling in.

By February of 2005 I had identified several campaigns that were turning a profit. With one of these I was spending $0.08 per click to promote an affiliate product that pays me $18 commission on each sale. Approximately 1 visitor in 100 buys the product, so I make around $10 profit for every 100 visitors that I send.

What a formula! For every 1,000 visitors, that’s $180 in commissions. That might not seem like all that much, but remember once you have a successful campaign it keeps going all day, every day. If you send just 1,000 visitors to a program like this every day, then by the end of the month you will have earned $5,400 in commissions, of which $3,000 is profit.

Does it seem too simple? Well, if it was so easy everyone from your Aunt Mabel to the mailman would be doing it. In fact, while the concept is simple, getting your campaigns to run profitably does take some work. Since I can't possibly teach you all you need to know in one article, I'll give you a few tips here and recommend Google Cash for a detailed explanation:

1. Choose Your Product Wisely. The program should pay a commission of $15 or more, otherwise it won’t be worth paying for your clicks. And if the commission is very high, be careful. Some products like web hosting and satellite dish installations may pay commissions of $100, but you face intense competition from other affiliates, so the price you need to pay to get ad exposure and clicks will probably also be very high. Sometimes it is better to identify a niche product with less competition from other affiliates.
2. Track Your Campaigns Carefully. If you’re paying around 7 or 8 cents per click for a program that pays close to $20 commission, you need to make at least one sale for every 250 visitors. If you send 300 to 400 visitors with no sale, consider dropping it.
3. Days Of The Week Do Matter. When testing campaigns keep in mind the day of the week and even the time of day. Some products sell better on Mondays through Fridays, during business hours. Others, like entertainment products, sell better in the evenings and on weekends.

Getting back to my own experience, after identifying several campaigns that ‘worked’, I spent some time fine-tuning them using techniques I read about in Google Cash. By the end of February I had earned $27,817 in commissions for the month, all on products I had never even heard of at the end of 2004. My profit was a neat $10,795.

It’s incredible really. I made this money without a web site. From home. Working an average of just an hour or two a day.

I’m finally making the amount of money online that I dreamed about.

How about you? Would you also like to build an affiliate marketing business? Could you use some additional income? I encourage you to proceed, but be smart about it. There are risks involved and you should be aware of them. You should read Chris Carpenter’s book. That way you’ll be on a fast track to more profitable campaigns. And his book will save you hundreds of dollars, easily, as you avoid some common mistakes and pitfalls.

Good Marketing!

About The Author

John McLaren has worked for many years selling IT consulting services. Now he works from home, just a few hours each day, building his highly successful affiliate marketing business. For more professional advice, he recommends the book, Google Cash, available at: http://tinyurl.com/6gdaq.

Becoming Wise - Wild & Free: Writing A Successful Business Plan - Part 3 - The Feasibility

by: Rod Francis

I am amazed at how many resources there are and how much information is available today on writing a business plan. There is software, documents, templates, outlines and a lot of experts that can help you. Most experts and resources will tell you exactly how to write a business plan and maybe even provide a template that only needs minor changes to fit your needs. All the emphasis is put on "writing" a solid business plan.

I agree that you need a good business plan but I don't believe that you need to spend hours, days or even months writing your story so that people can read all about what you are going to do. In the first place, most of the people that are going to read your plan are bankers or investors that are not so much interested in your story as they are in whether you will succeed. Secondly, you may spend a lot of time writing this great and wonderful story only to find at the end that you cannot make it work.

You need to start by analyzing the feasibility of your prospective business by using good software or a professional that can help you do the research and develop a set of projections that will be sure you have covered everything. Most businesses fail because they have not accurately projected their cash flow needs and perhaps because they have not been realistic in their projection of sales and expenses. Remember that writing a good plan is about first doing it for yourself.

For your plan to be feasible you have to decide what goals you want to accomplish and how you will get there. For instance, you may now have a job that provides you with a steady income. How much must your business make to replace that income and how long can you survive if your income is reduced? Can the project make enough money to satisfy the needs of investors? Investors typically want higher than normal returns on a high-risk investment like a start-up business. Can you meet the loan payments that are required and do you have sufficient equity in the business to satisfy the lender requirements in order to get the loan in the first place? Lenders will look critically at your cash flow and the amount of cash and assets you have invested in the business.

Several years ago I had a newly expanded business that in the first year of expansion increased sales by 50% and produced a substantial profit in the same year. The problem was that I did not properly project the cash flow needs and ended up in a position where I could not pay the bills or payments. How could this be? I asked myself the same question when I had to shut the business down. That is when I first learned about the importance of projections and analyzing the feasibility before leaping in. An inch from success will not get you where you want to be.

Take your time to do your projections and research each and every aspect of your business. It is not just guess work. In fact, you can be very accurate with all your costs and expenses. If you talk to all of the appropriate professionals, suppliers and service providers you will probably be as accurate as possible in most areas of your projections. The area that requires the most research is sales but, there are good techniques to come up with accurate estimates.

If you have researched and prepared your projections correctly and your business is feasible you have done a whole lot more than just create a financial projection. You have discovered what it takes to make your business work, you have created a network of professionals to assist you in the success of your business, and now it is easy to write the rest of the story. So, when you set out to "write" your business plan, start with the feasibility because it will tell you a lot about your business before you even get started. If it looks good you will be able to sell it to the bankers and investors. But, if it doesn't look good you haven't wasted a lot of time writing a fiction novel.

Look for the next article on Writing A Successful Business Plan - Part 4 - "What are Projections" of the Becoming Wise - Wild & Free series.

About the author:
Written by Rod Francis - President of Advantage Venture Systems Inc. creators of the Venture Planning System(tm) Pro business plan software @ www.VPSpro.com
Suite 207, ##1-1081 Central Ave. N., Swift Current, SK Canada S9H 4Z1
Check for more articles on writing a business plan at: http://www.vpspro.com/business_plan_articles.html

6 steps to Adsense Domination

by: Keith Baxter

Copyright 2005 Keith Baxter

When you make your living online, you realize the need for multiple streams of income.

One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program.

I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.

Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months.

Are you ready? It’s now time to pay attention.

Step 1 – Preparation.

The key to making money with Adsense is all about numbers. BIG numbers!

Sure, there are a few people making serious money with less than ten sites, but these are the exception.

Your goal will be twenty-four sites in three months. That’s just TWO sites per week!

In order to accomplish this, I recommend one of the many available page generation tools available today.

Step 2 – Determine Your Markets.

In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well.

To break this down even further, you need to know which keywords within those markets are paying the most.

Step 3 – Register you domains.

Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.

Step 4 – Create your site.

Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense.

1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)

Step 5 – Verify and track your site

Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.

Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues.

Step 6 – Get your site listed in the search engines.

This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.

While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with Adsense.

About the author:
This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.com
If you want to maximize your Adsense income and learn how to drive massive amounts of traffic to your website from the search engines, visit the site now. Only 203 spots are available at the special low introductory rate.

Acne DOs and DON'Ts

by: Natalie Katsman

Every little thing counts when it comes to fighting acne and keeping it under control. After all, zits are not that big themselves, they just bug us in a big way. We don't always realize that seemingly insignificant things can help us look better (or worse, depending on what they are), while intentionally following myths, we do more harm than good to the skin.

Here are a few things to consider if you don't want to see those pimples pop up.

DO:

= Clean your face twice a day. Use a cleanser that is designed for your skin type and avoid harsh and irritating products. When cleaning your skin and rinsing it with water (make sure to use plenty!), move from the neck to the hairline - that way you are not likely to spread hair build up over your face, as it can aggravate acne.

= If you work out and sweat, clean your face after you exercise.

= Use a moisturizer for your skin type. Even if your skin is oily, don't ignore this important part of your daily routine. Your skin needs protection. Overdrying your skin will not do any good: on the contrary, the oil glands will start working even harder.

= Choose cosmetics made for your skin type.

= Use products with fruit acids. They help to shed old skin cells and prevent pore clogging. You are not likely to see the results overnight, but be patient and stick to the treatment - you will be pleasantly surprised.

= Protect your skin from wind and harsh environment as they make skin prone to infections.

= Shampoo your hair regularly. Oil glands on your scalp produce the same sebum as those on your face. Add hair care products residues and environmental elements that stick to your hair - and you have a super-effective acne causing solution.

= Drink lots of water to clean your body of toxins and keep your skin hydrated from the inside.

= Take vitamins and eat a healthy diet. People who suffer from acne often don't get enough vitamin A in their diets (you may want to consult your doctor about that since large doses of vitamin A can be toxic). Zinc supplements are known to fight acne outbreaks. Healthy eating is good for all parts of your body. While diet changes alone won't spare you of acne, they will help your skin look better.

= See a doctor if your acne is severe.

DON'T:

= Don't use drying cleansers and harsh scrubs. They destroy the protective barrier and alter skin pH, making skin vulnerable and prone to infections. Astringents should be used on oily areas only.

= Don't squeeze zits. This is the worst thing to do, and for many the hardest to avoid. Still, if you don't want to aggravate the condition, don't pick on your pimples. You can, however, drain them with a sterilized needle once they are mature.

= Don't scratch or rub your skin. Sometimes rubbing can cause zits on otherwise clear complexion. You may want to experiment if you are brave enough, otherwise try to keep your hands off your face and avoid wearing hats, helmets or bands that may cause unpleasant surprises.

= Don't tan. Even though tan will mask the blemishes, the effect is temporary. Excessive sun exposure can aggravate acne. Many over-the-counter and prescription acne products make your skin sensitive to sun. In addition to causing skin dehydration and premature aging, UV rays destroy cells responsible for skin's immunology